“If a SEO creates deceptive or misleading content on your behalf, such as doorway pages or ’throwaway’ domains, your site could be removed entirely from Google’s index.”

The online search rankings are becoming increasingly more competitive than ever before.  Businesses count on top rankings in order to attract consumers. There are some businesses that will do whatever it takes to climb to the top of the search lists. One study concluded that sites that appear on the first page of results attract six times the traffic they did before landing there and earn double the sales. With this in mind its very easy to see why businesses are tempted to use black hat methods.

Google and other search engine companies now employ a team of expert web detectives to flush out and defeat the Black Hat optimizers. A Black Hat optimizer is paid thousands of dollars to optimize your website and had little or short lived results.  Initially this method can bring the search rating up and draw in more users. However, businesses are constantly making changes and improvements to their websites, so there are no guarantees to the websites success over time. In addition, the site could be removed from the search results if the business is abusing the system. 

With many companies frustrated with wasted budgets and poor results from optimization, we are seeing a trend to the natural and pure side of Internet marketing. We refer to this as organic or natural optimization . Instead, they’re fine-tuning their sites so that they appear in ordinary search results. In addition to being free, these links are often more effective than paid ads, because some users pay more attention to them. Top ranking organic search results are definitely more effective then paid search results. The organic search results appear right under the search bar where the user typed in the item they wish to search. 

The paid search results show up on the right hand side in a column on their own. It is very important that e-commerce businesses spend time instead of money to research organic methods.  In the long run, trying to cheat the system is not worthwhile.  If businesses learn how to properly use the organic search methods, they will be much further ahead.

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